After the day of the decision, 'we need to solve the problem of plastic,' SIITA stopped all its production and sales of the products.
And we donated part of our revenue from the remaining products to a marine ecosystem protection organization.
We wanted to pour all our capabilities into the goal of solving the problem due to plastic. In front of our mission,
'Keeping the earth alive,' it was clear where we needed to head to. Like so, we became adventurers.
Solving the plastic issues and making products not turn into waste was a difficult path that no one has taken. Through an investigation survey, we understood that we have to challenge the impossible such as problems of material, the limit of technology, cost, and scale-up system. We had to walk on the path of unexplored wilderness. But we were not alone. That is because our journey was accompanied by our customers.
Right after announcing SIITA's new challenges, our customers sent passionate support. All of our enthusiastic customers filled social media with stories about SIITA. Some customers prepared articles written by themselves. Some of them even joined our studies and supported development expenses. Our customers were the planners, editors, investors, and outstanding engineers. SIITA and our customers were all together to have innovative adventures. The challenges of SIITA became a phenomenon.
Though we stopped all our businesses, we could concentrate on our research and development thanks to the customers' passionate support and help. And at last, after a long struggle, in 2021, SIITA succeeded in the commercialization of the technology that can decompose plastic completely.