Journey Together
Shortly after we decided to take charge of the plastic issue, SIITA halted sales and production across the board. We donated the remaining proceeds to marine and ecosystem protection organizations, to pool all our capacities and resources toward tackling the plastic challenge. Guided by the vision of creating ‘an enduring Earth’, there was no impetus to pursue any other work. Thus, we embarked on our journey as pioneers.
Tackling the plastic issue and crafting products to prevent them from ending up as waste was, indeed, a path that was unexplored and riddled with challenges. Through research and investigations, we encountered a multitude of seemingly insurmountable obstacles—ranging from the very nature of raw materials to the constraints of decomposition technology, costs, and system scalability. The path we were heading towards was a completely unchartered territory. Nonetheless, we were not alone, with our customers accompanying us since the onset of this adventure.
Immediately after the spread of the new endeavor, our customers extended unsparing heartfelt support. Our passionate customers voluntarily began to fill their social media with SIITA’s story. Some of them picked up their pens to write articles about it. There were even individuals who engaged in research and provided funding for development. Our customers willingly took on the roles of exceptional engineers, planners, editors, and investors. SIITA and its customers were working in concert to drive this innovation and adventure. SIITA’s challenge was an extraordinary phenomenon of its kind.
Our entire business was put on a halt, yet we managed to remain deeply engrossed in research and development on the back of our customers’ enthusiastic support and assistance. Eventually, at the end of this arduous and lengthy journey, SIITA proudly succeeded in commercializing the technology of complete plastic decomposition in 2021.